Meet the Creator

Born and raised in San Diego, California, Sofia began working as an event photographer at fourteen. By the end of high school, she expanded into videography, traveling as an Assistant Camera for the FNX docuseries                            and the PBS docuseries
While earning her Bachelor’s Degree in Film and Digital Media, Sofia honed her expertise in directing, editing, and production design. These technical skills nurtured her leadership abilities, enabling her to approach projects with vision and clarity. This evolution has shaped her passion for capturing and defining brand identity through her work.



Sofia Marcela Mertz

Filming on the set of "30 Seconds to Dwell" 2024

"Understanding a brand's vision is key to creating impactful and innovative photography that aligns with their goals. In today's fast-paced market, brands seek fresh and innovative representation. As a young artist, I bring a contemporary perspective to creative direction. I aim to craft images that resonate with modern audiences and elevate brand identity. "

Filming on the set of "Fille Folle" 2024

This is Indian Country.

Art of the City

Sofia Mertz

"Understanding a brand's vision is key to creating impactful and innovative images that align with its goals. In today's fast-paced market, brands seek fresh and innovative representation. As a young artist, I bring a contemporary perspective to creative direction. I aim to craft content that resonates with modern audiences and elevates brand identity."

Filming on the set of "Fille Folle" 2024

Filming on the set of "30 Seconds to Dwell" 2024

Born and raised in San Diego, California, Sofia began working as an event photographer at fourteen. By the end of high school, she expanded into videography, traveling as an Assistant Camera for the FNX docuseries                            and the PBS docuseries

While earning her Bachelor’s Degree in Film and Digital Media, Sofia honed her expertise in directing, editing, and production design. These technical skills nurtured her leadership abilities, enabling her to approach projects with vision and clarity. This evolution has profoundly shaped her passion for capturing and defining brand identity through her work.



Art of the City

 Indian Country.

This is